How much UX do I need in my team? Guerilla UX Tips!

About the future of the German automotive industry, the right balance of UX in the project and what Guerilla UX is all about!

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How much UX does my project need? How many UX designers should I hire? What is the budget I should expect for UX?

How do I manage to complete a project on time and meet all user requirements? And above all: how do you manage to make clear the value of UX in your company "undercover", before there is an official budget for it? With Guerilla UX!

Hardware becomes software

Of course, industrial machines, for example, contain a very high complexity due to their hardware. But! today, every hardware product is also a software product.

I'll give you three guesses. That's right, engine technology is not the future. The future is software. Software for the drivers. And for that you need UX design.

And today the development is quite clear: traditional hardware companies are becoming more and more software companies! In the automotive industry, we are now also slowly seeing this realization. But also OEMs, like machine tool manufacturers realize: our machine, which may be in use for several decades, must be updateable. The user experience must adapt to the changing world!

How much UX does my project need? What is the budget I should expect for UX?

And now a fallacy: if I convert my company to software, I need a whole lot of software developers.

It's true that you need developers, but you need UX designers to tell developers what kind of software they should be developing and how.

If you don't hire the UX designers in addition, the following happens: you may have the technical ability to run updates, but it doesn't make the software any better in terms of its user experience.

We recommend planning for 20-30% UX capacity in a larger project with a hardware component. 50% is common in SaaS projects with software-only component.

But: It is even more important to create the awareness for UX in the first place and to plan the corresponding time and budget for it. Right from the start.

Management buy-in through guerrilla UX

Through our UX Management Roundtable sessions and our own experience, we have derived three strategies. One of them is Guerilla UX! If you want to know what it's all about: listen to our new podcast episode or check out our Youtube channel!

If you are already familiar with the topic and want to learn more: Our UX Round Table for managers and project leaders will take place again soon. Register for the next round and write a short intro about yourself to

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