Less plastic through good software

In the podcast episode we tell you how good UX leads to less plastic and introduce you to a tool that promotes sustainable strategies.

The whole video here

That and more in the current podcast episode

We often ask ourselves how we can actively do something against climate change and for environmental protection. One possibility has developed over the last year, namely the support of software projects that explicitly take up the challenge of developing strategies for a more sustainable corporate future.

Our partners are Systemiq and The Recycling Partnership, who have made it their mission to support Konzeren to act more sustainably and responsibly and to deal with resources.

Companies such as Walmart and Johnson & Johnson, among others, work with Systemiq to develop sustainable strategies.

But what do we have to do with it now?

You might think - UX design, software development and any digital tools have nothing to do with sustainability.

Oh yes!

We see very clearly, and so do our partners: research, scientific research and findings alone are not particularly effective. What really helps is the right software that puts the research into context and makes recommendations for action.

For example, a company wants to make the packaging for skin cream more sustainable. Now the decision-makers are faced with the choice of switching to a different type of packaging or investing in recycling. Both seem like valid actions at first glance. Now the company cannot evaluate thousands of pages of research to find out which makes more sense, also from a financial and business point of view.

Entering the relevant parameters into a software tool and modelling what makes the most sense is what really brings benefit!

Developing sustainable strategies - with the right software

Such software tools map complex processes and collect an extremely large amount of data. At the same time, however, they should present the results as simply, user-friendly and comprehensible as possible. A UX design process, a lot of user research and prototyping are indispensable.

So - if you want to learn even more about the specific project and how to turn complex research into a useful software tool - listen to the latest podcast episode!

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