You have to start somewhere - we thought: Moritz, Sebastian (the founders of interfacewerk) and Lisa (Marketing at interfacewerk). And so we're starting now to bang out even more concentrated knowledge about UX! We've been involved in several software projects. We did a lot of things wrong, but we certainly did a few things right, too! And we want to share that with you! With "you" we mean product managers/CEOs/ CTOs/ IT managers/ software directors/ innovators and founders.
If you want to make your digital products better, this podcast is made for you!
Full video here
What was it like in the past with software and UX?
We have had different experiences, even before our time with interfacewerk. And we really have to say: a few years ago, user interfaces still looked very wild. That has improved a lot. User Experience came like a wave of hope for software and since then it determines more and more how software looks like and how software is created. And yet, even today, it is still a struggle to integrate user experience (UX) sufficiently and meaningfully into projects.
Why UX at all?
Sebastian and Moritz have always had a strong frustration towards software or apps that don't work, especially in the corporate and complex B2B world. Sebastian had the following aha-moments: On the one hand, in his unoriginal profession, bioinformatics. If you wanted to find something out here and analyze or visualize data, you had to resort to programming yourself. There was no software in this form to support him in his actual work: drawing insights from the data. But the software was also unusable in his father's medical practice. It was frustrating to see such an important institution lose effectiveness and user-friendliness to patients and employees due to poor software. And even in the public administration, Sebastian had to realize, the software is not really aligned with the actual processes. Although large sums of money and a lot of work have gone into the programming. But apparently no money in UX research and UX processes. That's what the two founders of interfacewerk wanted to do better!
UX always pays off!
We have seen in our previous projects that investing in UX always pays off. Because without it, you run the risk of ending up with a product that completely misses the point. We have also had to make this experience in projects in which we only came to it very late. Almost too late. The expectation was that we would "make the software beautiful" at the end. But the reality was that there were massive usability problems that we uncovered. It was an uphill battle to be heard and really integrate UX processes early enough! Practice tip: Better get someone to make the product work instead of make it pretty. Validate your assumptions early! How to win the battle for good UX:
- Show value of UX
- Talk to all decision makers and stakeholders and come up with a persuasion strategy for each. Because UX levels vary between organizations and stakeholders.
- UX needs to be present where product decisions are made, find out where that is!
- Be empathetic and try to explore the needs of the stakeholders as well as those of the users.
- UXers must be in the right place, where product decisions are made.
- Conduct UX research as the foundation of any software project
And what is UX Research actually?
There are many different methods and forms. But the goal is always to test the assumptions about my product, which may not even exist yet. And do it with a scientific approach and with real data from the real world! To do this, you can do user testing, conduct surveys, collect statistics, do reviews of competitor products to find out weaknesses that you can use for your own benefit. Maybe more on that soon in an upcoming episode too! In a world with too few developers: don't let developers develop some crap that nobody needs! Support them strategically and in a way that they develop as many useful things as possible! Because: UX saves development time! Up to 50%! Someone writes the tickets for the developers. But does this someone have the knowledge to describe well what he wants from developers? Actually, UXers have to navigate product owners and provide the necessary knowledge. What challenges in the field of UX are you currently facing? What else would you like to know about UX? Let us know here. If you like this content, please subscribe to us on your podcast platform or on Youtube!