What actually is User Experience (UX)?
UX design extracts the full potential from any product. User experience (UX) refers to the experience the user has during all interactions with the product. A good UX depends on usability, the ease of use of the interface. For a product to survive in the modern world, it must be easy to use.
A good UX design is a basic requirement to achieve this. It is often mistakenly assumed that UX designers act as a link between product owners and developers. UX designers do much more than just beautify designs or make them understandable for developers.
The assumption that UX designers just polish up the user interface is simply wrong and leads to a disregard of the actual task, which is to make the product usable. We want to show you what UX designers can do and what ROI you can expect.
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"A good user experience is important" - but why actually?!
What are the benefits of using user experience as a benchmark? We show why companies should urgently invest in UX. Not only in the consumer sector, UX is the most important brand differentiator, alongside product and price.
If your product doesn't offer the same UX as products in the consumer sector, it's not fit for the future. Today, users expect an intuitive and gamified experience, whether in the workplace or in a personal context. They expect to get results quickly and easily.
(Software) companies that succeed globally mostly owe this to the simple and intuitive operation of their products, the iPhone being the best example.
Good UX always wins, as the most successful (software) companies prove.
The ROI of good UX: time savings
Your customers benefit significantly from outstanding UX. The example of our customer from the mechanical engineering industry proves: the intuitive mapping of a production step eliminates the need for employees to search for information on an external device. All information is collected on the device for the user, therefore he is not forced to waste unnecessary time searching or inquiring. This results in the following time savings:
1hour per day × 5 users = 5 hours per day. This results in approximately 1300 hours per year plus 15 hours per year in training and development costs saved.
Onthe other hand, the annual 3-hour training previously required is no longer necessary.In addition, the high error rate has dropped. From 10 user errors per week, this has dropped to 2 errors per month after the redesign. It takes 30 minutes to fix the error. This saves 20 hours per month, extrapolated to about 240 hours per year for error fixes.
Withgood UX, we thus save 1555 hours (about 194 person days!) per year in our case .
Employee productivity and motivation have increased significantly following the introduction of the new software thanks to simpler processes. And manual administrative work is also automated. Employees can transfer their knowledge from one device to another with a unified UX design.
UX Research can automate monotonous processes, giving the user more freedom for creative, innovative and challenging activities.
His or her workday is relieved. So a good UX design can contribute significantly to your customers' employee satisfaction. If you don't provide customers with the best UX, a competitor will. Therefore: Give customers decisive arguments to rely on your product:
● less costs due to malfunctions
● less costs due to operating errors
● efficient workflows
● decreasing training costs
The ROI of good UX: saving development costs
Do not develop past the product!
Let's say you invest in a comprehensive UX consultancy with a kick-off workshop, an in-depth UX research with real users. You invest in user testing with a prototype developed by experienced UX designers through valuable user feedback.
Studies show* that errors that could be identified in the design phase will cost 10 times more development time, and 100 times more during development. These immense costs are therefore eliminated. Overall, the development effort is reduced by up to 50% because only features that actually make sense are implemented.
Decide on the basis of facts which features are really needed!
For product developers, this means that you can save a large part of your development costs through UX design if you involve experienced UX designers early on in the project.
How often is development effort estimated to be much higher at the end than at the beginning?
Investments in user feedback and a UX-centric evaluation pay off many times over in the end! No expensive and lengthy fixes and a lean development process are key to completing projects on time.
Involve experienced UX designers in your development process, save development costs that would have otherwise been wasted on rework, unnecessary features and inefficient communication. You can plan the development process in agile sprints and implement it in the agreed time. The communication between design and development is right and saves you precious time.
With UX design, you don't just develop a good product, you develop the right product.
Often, software UI decisions are made based on unvalidated assumptions. This is a serious mistake. Product managers must keep in mind: in the end, it is not the product manager who will interact with the product, but a real user.
If this is not taken into account, poorly defined requirements are placed on the product right from the start of development and unrealistic goals are set.
There is usually a lack of efficient communication between the customer, your developers and the users, and features are implemented without knowing whether they will ultimately be needed. In particular, development costs increase immensely if corrections have to be made after the fact. Fact is: Corrections in development costs are always more expensive than an investment in a decent UX phase with user focus and UX research.
Resources are wasted without focus on UX. If you don't involve users, basic user and market requirements are ignored. This leads to dissatisfaction, which will have negative effects in various forms.
The ROI of good UX: Good UX is the best marketing
More customers through good UX
A good user interface immediately catches the eye and is your best selling point, your flagship and unique selling proposition. Above all, the global players in software development recognized this early on: Instead of launching expensive marketing campaigns promoting a less usable product, it makes much more sense to invest in UX and the quality of their product.
Google's founders took UX courses at Stanford, Amazon invested in UX instead of marketing, AirBNB's founders state that reworking the UX saved their company from near-failure. In 2021, the startup is valued at $30 billion. In our experience, more leads and new customers are generated after a UX-led redesign because a standout user interface immediately catches the eye. It is the flagship of the product.
UX always wins!
Positive experiences spread quickly in the business environment, and products with a good UX are much more likely to be recommended.
Bind customers
By improving your UX, you can grow your business with existing customers. You provide them with high added value without the need to purchase new and expensive capital equipment. That's because a software update involves far less effort and lower costs. You also build the unique selling proposition over the competition by offering the best usability available on the market.
Software that saves significant costs and is also visually eye-catching simply sells better. Customers who would have switched to the competition, you offer a significant increase in quality and further bind them to your brand.
How a UX journey starts
Often, an existing user interface can be reworked in a UX process. In this case, the old software gets a fresh UI redesign, in which UX designers create a unified visual concept, solve existing navigation problems and create a brand-consistent overall image. By using so-called UI patterns, design templates that solve recurring UX problems, a UX designer doesn't have to start from scratch every time they face a UX challenge.
This way, UX designers work very efficiently and routinely, drawing on patterns that have already been validated to work. This way you can be sure that features are not just based on assumptions.
This approach fits perfectly with agile development processes like Scrum and Lean and ensures fast product development. In addition, UX Designers can quickly turn your assumptions into paper or click prototypes and quickly and easily subject the results to user testing to make decisions. Through UX Research, precise development efforts can be estimated.
A quick tip: For an existing product, interviewing 5 users is often enough to identify 85% of usability problems. With a really minimal effort, hidden potentials in the user interface can be discovered quickly.
Exploit the potential of UX before your peers do and build a solid UX strategy! Here are the benefits at a glance:
● You offer customers the best quality and increase the value and unique selling proposition of your brand
● Your development process becomes lean and efficient
● You delight customers with the simple and time-saving operation of your software
● Satisfied customers who recommend your product and stay with your products are one of the greatest benefits of a good UX
● You win new customers for your product more easily
Your UX roadmap could look like this:
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The most important steps for your UX project
Download UX checklist
Please give us a short information. After that you can download our UX checklist directly.
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