Customer Journey Workshop

The Customer Journey Workshop in detail

Using LEGO® SERIOUS PLAY® materials and methods

Procedure

• brief introduction to the theory and methodology of LEGO® SERIOUS PLAY®.
• Mapping of the status quo or the target state of the customer journey
• Adaptation of the workshop to your needs & expectations

Your added value and results

• Identification of opportunities & obstacles for users along the customer journey
• Creating a better product experience for your users
• Basis for the visualisation of gained insights & information
• Storytelling and visual documentation of the customer journey
• Common understanding of all participants about current touch points of the users
• Basis for internal communication
• Derive measures & next steps

Your involvement

• If possible, at least one person from each participating department should take part.
• You decide in advance whether we model the status quo or the target state together
• You decide whether we conduct the workshop remotely or on site (both are equally possible)
• ALL participants are actively involved in the Customer Journey (no observers)

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Your individual workshop

We put together each workshop individually for you and your team. Therefore, the lead time is usually about 3 weeks from the time you contact us. The workshop is suitable for all sectors and teams. The LEGO® SERIOUS PLAY® materials and methods promote creativity and are ideal for presenting and visualising facts individually. Hands on is very important to us!