Customer Journey Workshop

Goal: We work out the direct and indirect touch points of your users up to the desired goal. We reveal the behavioural patterns and motives of the users visually.

Hands On
User focus

The Customer Journey Workshop in detail

Using LEGO® SERIOUS PLAY® materials and methods


  • brief introduction to the theory and methodology of LEGO® SERIOUS PLAY®.
  • Mapping of the status quo or the target state of the customer journey
  • Adaptation of the workshop to your needs & expectations

Your added value and results

  • Identification of opportunities & obstacles for users along the customer journey
  • Creating a better product experience for your users
  • Basis for the visualisation of gained insights & information
  • Storytelling and visual documentation of the customer journey
  • Common understanding of all participants about current touch points of the users
  • Basis for internal communication
  • Derive measures & next steps

Your involvement

  • If possible, at least one person from each participating department should take part.
  • You decide in advance whether we model the status quo or the target state together
  • You decide whether we conduct the workshop remotely or on site (both are equally possible)
  • ALL participants are actively involved in the Customer Journey (no observers)

Your individual workshop

We put together each workshop individually for you and your team. Therefore, the lead time is usually about 3 weeks from the time you contact us. The workshop is suitable for all sectors and teams. The LEGO® SERIOUS PLAY® materials and methods promote creativity and are ideal for presenting and visualising facts individually. Hands on is very important to us!

Key Facts

  • Remote or on site
  • 1 day
  • 2.600 €, plus VAT and expenses (on-site workshop) or deposit (online workshop)
  • 5-8 participants:inside
  • Laura Holder and Anna Matzat as Trained online facilitator of LEGO® SERIOUS PLAY® method and materials

Request workshop/package

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