Plastic pollution is a complex field. For real impact, a short, concise message is needed to show the impact of measures on the future. This is the component that the plastic simulator adds to the plastic reduction research of the Norwegian Retailers' Environment Fund and SYSTEMIQ.
It all started with a vision of a zero-waste circular economy for plastics in Norway. The vision is to prevent waste and pollution, eliminate unnecessary production and consumption of plastic, and a long-term strategy for eliminating further plastic in Norway for the fulfillment of the Sustainable Development Goals (SDG). To this end, a scientific report was produced in collaboration with NGOs, consultancies and Norway's largest private environmental fund. The report is complemented by the plastic simulator developed by interfacewerk.
For a tool that meets the needs of different user groups, a well thought-out UX research phase is needed. Interviews with stakeholders from politics, business and public relations formed the basis. For this purpose, we conducted numerous user interviews in just a few weeks.
Plastic pollution is complex and for maximum impact, the app needs a short, concise message. That's why the app shows the status quo and contrasts it with the change when the plastic strategy is adapted. The message must be easy to communicate and the complex issue must be broken down to the basic message.
Interviews with stakeholders from politics, business and public relations conducted, core message elaborated to involve beneficiaries.
After the interviews we went into wireframing and UI design, which had to match the design of the website. The message is clear and simple: Today your plastic consumption looks like this (left side). Now, if a few parameters are changed, you will see the new plastic consumption on the right. At the top you can select other topics, such as CO₂ emissions, recycling rate newly added jobs. The basic message (left: status quo, right: development with changed parameters) always remains the same.
UX concept and UI designs implemented. Today, the app is used by stakeholders from politics and business to present complex environmental research in a very clear way.
The essence of the Plastics Simulator project is to make the consequences of decisions perceptible and tangible. This creates a deeper understanding of sustainable action.
The tool conveys the message of a comprehensive report in a playful and interactive way. Stakeholders from politics, business and journalism can easily use the tool for presentations and for public discourse.
"The right software tools support and intensify the effect of studies. Decision makers will use the Plastics Simulator to evaluate scenarios of the future and make decisions based on them. The tool offers extra value, intuitive operation and is freely accessible!"
Plastsimular Project Team