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Moving is a B2C app that motivates users to reduce stress, relax and move. This is the claim and the idea behind the Moving app. We had the pleasure to work with the Moving team - from the UX research phase to the final wireframes!
An extensive research phase formed the basis of the project. Using various UX research methods, we identified the pain points of the current Moving App version. These were sorted by priority and in the second step solutions were prototyped. Screens and flows were then compiled in wireframing and finalized in the last step, the UI design according to CI specifications.
For maximum success with the user group, the app has to be human-centric. But this is not so easy if you want to make many different user groups happy. Every user has different needs for daily exercise and sports.
Finding out, structuring and visualizing these needs was the first step for our UX designers. How do you proceed when users are very different? With an intensive usability testing we found out the weaknesses in the UX. For this, we interviewed 30 users. And this was done without sketching or even developing new features. It is important to build up enough knowledge and a scientific basis before starting the design phase or development. This saves important capacity for features that are actually needed.
We asked some users to record their daily experience with the app in a long-term test and, above all, to note any usability difficulties. In this way, we also found out what motivates users to stick with the app in the long term and to use the Moving app effectively. In short speed tests with users who were not yet familiar with the app, we were able to record first impressions and very authentic opinions. This helps to inspire and convince new users with the app.
Users were interviewed, the knowledge base for knowledge-based product decisions was created, and a holistic analysis of the current situation was carried out.
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The user research was followed by an ideation phase to improve the UX. Our UX team discussed the possible changes with the Moving team. This way we knew if the changes made sense from a health perspective for the user:s as well as from a technical perspective. For example, one new feature was the ability to personalize sessions for users.
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We achieved a better flow and an easier orientation in the user interface quite quickly, as was shown in the subsequent user interviews. The UX writing and the UI were also optimized and made more appealing. A very special new feature, especially to motivate users, is the tree planting per completed session. Tests with users have shown that this has an extremely positive effect on staying power and motivation!
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Completely new UX concept and interaction design developed, UI reworked and innovative features added to motivate users.
The success of the Moving App lies in the extraordinary way we motivated people to move more. Our groundbreaking UX design work focused on engaging users through specific sustainability incentives, using gamification elements. This not only gave the app a playful appeal, but also drew users' attention to the positive impact on their health and the environment. With a minimal budget at our disposal, we were able to get the most out of the app to motivate and excite users.
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"With interfacewerk, we have made the Moving App truly user-centred. The feedback from the users speaks for itself!
Roswitha Ram-Devrient,
Founder
