Human Centered Visuals

How can visuals help to communicate more human-centered and to the point? To answer that, today we talk to an expert in visuals with the WOW effect!

Full episode here

What is the podcast episode about?

This podcast episode is about a creative topic: human-centered visuals. And Cathrin Kröll joins us for the "human-centered" podcast.

Cathrin is self-employed with her visual business and very successful! It is mostly companies that want to communicate their vision or another message. Because we are surrounded by a flood of information. Visuals help us to penetrate this and make the essentials visible! Page-long texts without visual support are less human-centered. This is why many companies recognize the opportunity of visuals and so-called sketchnotes, i.e. the visual representation of content with the help of symbols, text and creative illustrations.

Example of a visual by Cathrin © Cathrin Kröll

Cathrin and Anna sat down together today. They talk about how Cathrin manages to put people first when creating visuals! In the latest episode, you can find out more about Cathrin's work and her vision and how technologies such as augmented reality can put the focus even more on people!

Mastering information overload

Companies and organizations have to master a veritable flood of information to communicate complex issues. Their offers, their vision, annual reviews, business plans, event concepts and and and.

This often involves writing page-long PDFs, brochures, catalogs and websites with endless text. But this is neither truly human-centered nor does it really get to the heart of the message. It is also difficult to get people excited about a topic in this way and to explain it in a way that is really understandable. At best, people with reading difficulties should also be picked up if information is to be conveyed in a truly inclusive way.

Visuals, sketchnotes and visual backgrounds manage the balancing act between transferring information and focusing on people. And they are an expression of meaningful creativity. Cathrin particularly likes the fact that she creates real added value and meaning with her visuals. She often receives feedback that this is exactly what was missing in the company and that employees, for example, can now get a much better picture of the situation.

Everything can be visualized

Of course, it's not just companies that can benefit from visuals, but actually everyone. In the podcast, we quickly realize that visuals wouldn't have been so bad at school either. I think we all had to memorize pages and pages of text on all kinds of subjects, from geography to history. How great would sketchnotes and visuals have been to summarize the most important information and also reveal the interactions and connection points?

How about a team visualization?

Schoolchildren start with visualizations, for example to note down homework. That's logical, because in the beginning they can't read and write properly yet. As time goes on, however, it becomes more and more text-heavy. We would very much like to see creative methods promoted more in schools. For a more human-centered learning.

New technologies such as augmented reality for visuals

Cathrin tells us in the podcast episode how you can go one step further with visuals. If you "only" have one visual, the information is all there at a glance. But there are ways to include even more information, e.g. with the help of augmented reality. Cathrin is creating a new workshop to share her knowledge and take visuals to the next level. We think it's great to use technology to communicate in an even more human-centered way. Our UX team also packs the most complex information into understandable and human-centered morsels, aka user interfaces, on a daily basis, so we find the topic of visuals very exciting and also enjoy working with visuals to pick up our customers.

Written by:
Lisa